Tools for Predicting the Market The art and science of accurate forecasting is the holy grail of business, and marketing management in particular. Comprehensive data collection and sophisticated data analysis using tools such as an enterprise marketing information system (both … Continue reading
Category Archives: Front Page
Innovation and Change, a Historical Perspective A historical perspective of an organization, as those cited by Willem Mastenbroek from over a decade ago are not only interesting as an evolutionary history of organization and the firm, but also facilitate insight … Continue reading
Recently on the Harvard Business Review, John Coleman posted an excellent article, Take Ownership of Your Actions by Taking Responsibility (help is not on the way) that addresses expectations on the part of executive leadership. I found this particularly interesting because I recently … Continue reading