Talk about brand value! For the upcoming (and very anticipated) Season 3 of Better Call Saul, AMC promotes with a very clever tie-in to a social icon from Breaking Bad: Los Pollos Hermanos. From Forbes, “Los Pollos Hermanos was an iconic location in Breaking Bad, with the Mexican themed chicken restaurant serving as the front for Fring’s meth empire.”
From the AMC site:
This imminent existential threat presses Jimmy’s faltering moral compass to the limit. Meanwhile, Mike searches for a mysterious adversary who seems to know almost everything about his business. As the season progresses, new characters are introduced and backstories are further illuminated with meaningful nods to the Breaking Bad universe.
Yes, the end won’t be better than the beginning but the journey is going to be excellent.