“Above all, innovation is not invention. It is a term of economics rather than of technology. Non-technological innovations – social or economic innovations – are at least as important as technological ones.” Peter Drucker
Based on Drucker’s definition of innovation, when we as an organization, identify community needs and convert them into real-life solutions that affect the health, well being and happiness of a community, that is organizational innovation. This is what is particularly satisfying about working in the public or the non-profit sectors of business. These areas of work lend to mission oriented, values driven activity. But it does not have to be limited to there. With a different application of course, private sector (while a little less public mission oriented), can be just as values driven and possibly contribute even more in certain contexts. This is the very positive side of understanding how we used to describe commercial activity years ago: business and society.